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Students enjoyed an insightful and advice laden talk last month as Alex Gavalas from BONFIRE unpacked some valuable Adwords techniques in preparation for the 2017 Google Online Marketing Challenge. NM TAFE has twelve Advanced Diploma Graphic Design teams in the running this year. Alex stayed on topic, on time and answered some curly questions in

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With limited time and the ‘term’ break used for pre-campaign reports, our seven teams performed exceptionally this year for the 2016 Google Online Marketing Challenge. Katrina Hibbs from Hyperactive Digital kept teams on the sharp incline of learning during week two and encouraged experimentation using extensions, display adverts, live search updating of keyword lists and better use of keyword match

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