Latest work

With limited time and the ‘term’ break used for pre-campaign reports, our seven teams performed exceptionally this year for the 2016 Google Online Marketing Challenge. Katrina Hibbs from Hyperactive Digital kept teams on the sharp incline of learning during week two and encouraged experimentation using extensions, display adverts, live search updating of keyword lists and better use of keyword match

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A full on hour-of-power with Katrina Hibbs last week threw the spotlight on more than just Adword Fundamentals, as she outlined her outstanding Google Online Marketing Challenge legacy at ECU and gave our seven Adv Dip GOMC teams an impressive amount of tips and tricks to maximise their second and third weeks of the challenge. The masterclass was

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A great flurry of activity prior to our first Work In Process with Music Business students who came across from Leederville. Students were able to listen to each other present, hear general feedback directly from the client groups and shortlisting of the various music festival was able to occur immediately. Just like cooking rice, it is important

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Kudos to Bain Media’s Creative Director Richard Keenan for his time and energy critiquing work last week for the newly named ‘Clean Slate’ graduate group. With a long coffee in hand he gently teased out the goodness of 35+ simulated Award School entries. Strong concepts. Great ‘baby naming’ session. Always a buzz to hear the group debate

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A tough second semester brief for Adv Dip this year. Brand – but don’t re-brand, add flexibility – but don’t dilute, say ART – but don’t forget DESIGN and MEDIA. Tough gig for any designer, let alone students, however, feel the love in the level 7 boardroom at Central Institute of Technology and count the nerves.

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A funky little brief put together at the last minute for our diploma graphic design students — The Central Library Bookmark project is now on show from June–July 2015 at 25 Aberdeen Street in Northbridge. Some good team-building and exhibition system practice for Diploma Group C as they installed the exhibit. Vote now on your favourite

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Sophie from UWA’s Red Party committee began the task of shortlisting the diploma ‘down the rabbit hole’ themed posters and merchandise concepts. A few standout designs and shortlist components feature below and the wall of red offers some clues on which poster stands out from the crowd.

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Work in progress session this week had D212 heaving with designers and musicians in an epic hour of power. Presentations, updates, feedback, conceptual juggernauts shot down and winners announced. Plus, a sneaky peak of 5/15/25 with Henry, Dan and Steve during question time…

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An envelope full of web proposals made its way to John Trasky on Thursday afternoon via bike courier thanks to the hardworking, deadline-hitting diploma small business web development students. Meanwhile, our advanced diploma students bring their 2015 Google Online challenge to a close soon after Easter. Some fantastic CTR in amongst our leaderboard. Watch out

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Building on a year long relationship with the Equal Opportunity Commission, six Central Advanced Diploma Graduates were recently recognised for their marketing and design prowess. The Equal Opportunity Act came was enacted in 1984 and came into operation in July 1985. Its objectives are varied, but essentially focused on eliminating discrimination on the grounds of

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It has been a pleasure to be a judge in this years Worldskill’s competition at the Perth Convention Centre for the last three days. Enjoy the action below, with an assortment of shots from the Creative Hub with fellow judges, Sarah Jones, Elise Bosveld and Sherein Hazel; the buzzing Central Institute ‘Tryaskill Graphic Design pavilion’

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Ash and Simon from Rusty Australia recently came in to talk to Adv Dip students about three live briefs which include designs for boardshorts, footwear campaigns, and a window display for their Manly store in Sydney. With these loose briefs, super-tight deadlines and the ‘green-room pipe’ quickly closing out for all three waves, check back

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Advanced Diploma design students once again developed Red Party promotional materials for UWA students involved with Interhealth, the Western Australian Medical Students’ Society (WAMSS) Global Health Group, which raises funds and awareness for HIV/AIDS. AIDS has claimed the lives of 34 million people worldwide and each day there are new HIV infections. The Red Party engages in the issues surrounding

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Manage Projects  + Manage Design Realisation graphics student received excellently prepared briefings earlier this semester from our Music/Business comrades over in Leederville. A big thanks to Kristy and Scott for their leadership and preparation – It is always fantastic to have student pitch to students and then designers develop for the fastest tempo clients in

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Our recent diploma live brief to re-brand the Equal Opportunity Commission (EOC) has raised the issue of students working for ‘free’ during interships or in business learning experiences. Interestingly, this point was raised only hours after the AWIA talked about their new secret strategy for documenting pro-bono work. It is a great plan by Bret

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