Both diploma and advanced diploma students are working hard with Beehive Industries of WA to redevelop their branding, marketing materials and web presence.

Here is a quick glimpse at the Adv Dip students work in progress session with Stephanie Lowndes before Easter.

With only two days remaining before client presentation and shortlisting, Diploma students have been busy refining and developing their presentation boards after meeting with Clayton and Vivian from PERTH CITY FARM for a one-on-one work in progress session last week.

Here is some of the nervous capture as students explain and push their design ideas. Plus, a small taste of their URBAN DOMINATION poster exhibition, currently on tour through Central’s main foyers.

Last week, my diploma students were acknowledged and winners announced for Central’s Film & TV advanced diploma screening night for 2011, cleverly entitled SMOKE & MIRRORS.

Winner and ultimately, the production manager, senior designer and art director (rolled into one) for all the collatoral required by Film & TV was Kharissa Sadha.

The piece of work had to reflect values of tolerance, democracy and development. It could be an artwork, essay, story, digital media, or a project. Coupled with the work, students were required to complete a 200 word description of how their project addresses the competition criteria.

Winners were judged on the quality and relevance of the submitted piece of work, a demonstrated commitment to studies and leadership and the capacity to represent the leadership.

Kathy Allam was one of the main winners for a piece entitled ‘The threads that bind us’.

“The piece symbolises how many relationships bind individual countries and people into a unified whole – the Commonwealth,” said Kathy.
“Separate fabric pieces have been frayed and then woven together to signify the ability of tolerance, equality, human justice, democracy, good governance, free trade and multiculturalism to bond diverse people. “On a smaller scale these high ideals are mirrored at Central: individuals from diverse cultures come together to study and in the process insight and understanding produce greater tolerance, and many friendships are formed,” she said.

Highly commended prizes were given to 5 students – Didier Bertrand, Prakash Rughoobur, Rachel Wells, Louise Southalan and Deborah Haslam. Plus a Certificate of Recognition went to a group of students who produced ‘The CHOGM Globe’. Its distorted shape representing an imperfect world and a tiara on top represented the Monarch and Head of the Commonwealth.

We found the James Crofts Hope Foundation via GoodCompany and acted quickly to brief this into our Adv Diploma group as their final integrated assignment.

The James Crofts Hope Foundation is committed to providing support and assistance to adults and children diagnosed with brain tumours, their carers and family, and also to the advancement of the treatment, and research of these conditions.

Student’s looked at all aspects of design, marketing, advertising, website refresh and a complete brand audit.

Below is some work in progress photos as students presented to John Crofts.

The theme for this years AGDA Poster Annual was “Inspired by Music”.

Diploma students undertook this as a class assignment and were invited to be inspired and interpret this theme however they wish. The results (collated below) showcase these outstanding responses to the brief. And with a fantastic Jury lined up to judge this years competition, fingers crossed Central students will be as rewarded as they were last year (previously, 5 out of 30 nationally selected students were from Central! View the 2010 gallery here.)

Music is perhaps the oldest of humanity’s creative endeavours. It is both an art form as well as a type of communication. The world over music is a source of entertainment, celebration, worship and expression. The diversity of music reflects the soul of the world and binds us all. We all experience music at emotional and cultural levels. It offers us our finest moments and records our trials and our joys. This is the power that we hope you can capture. AGDA POSTER ANNUAL

Congratulations to all my diploma advertising students who received an amazing brief from Parkerville Children and Youth Care, a non-government, not for profit organisation that has been providing care and protection to children and youth in need since 1903.

This ‘real life’ advertising pitch and campaign for Parkerville consistented of a high level briefing session and the subsequent ideas resulted in a fantastic outcome for Parkerville, with over 35 high quality advertising solutions developed and four finalist all award certificate and prizes for their concepts and campaign solutions.

Parkerville director’s Mark and Paul delivered a passionate brief, which was pivoital to the success of the outcome, by captivating the imagination in a highly prepared one hour briefing session, which students and lecturer’s alike responded to with collective awe. The student finalist artwork where:

• Myriah Jones (Using humour to create awareness)
• Dimitri Lenette (Foster Care Ad Campaign)
• Rachel Tay (to use for bequests)
• Layton Webber (to use for National Child Protection Week/Child AbuseAwareness Week)

Well done Myriah and Dimitri, Rachel and Layton.

See Dimitri’s advert below (in the WEST AUSTRALIAN) and winners below:

Advanced Diploma ‘Just Desserts‘ marketing students enjoyed a review session with Mike Edmonds at Meerkats HQ today.

On the table was a bunch of raw gems that Mike expertly picked through and polished. Rocks with the ‘golden thread’ running through. Student’s were encouraged to name these core/raw ideas and justly rewarded for curious and engaging solutions to the ambiguous and broad-stroking CHOGM brief, which asks participants to creatively respond to what they think it means to be part of the Commonwealth of Nations, normally referred to as the Commonwealth and formerly known as the British Commonwealth?

Mike was ruthless in his dedication to extending and linking the ‘business of tease’ to standout public expression and mixed media concepts. Living up to the credo of ‘Respect the elders, teach the young’.

Photos below capture the rapture.

The Australian Graphic Design Association’s 2011 Education Policy is a document started by former AGDA National president Fiona Brine and then further developed and refined by  myself and several other AGDA National stakeholder team members to better inform educational institutions and students of graphic design of AGDA’s stance and position on graphic design training and education.

This policy is for education institutions, policy makers and students entering the graphic design industry in Australia.

The AGDA Education policy is available to all for download at education.agda.com.au.

Amanda Hay was pivotal in the success of ‘bringing the policy to life’ and some of here fantastic folio images are below. Her stunning rationale explains:

The final design for this EDUCATION POLICY was based on the popular woodblock puzzles which use letters, numbers and basic shapes as a way of teaching young children basic problem solving. As well as the obvious educational parallels ‘the shape of things to come’ can be interpreted as a literal play on words of the body copy and the visual content of the booklet and also metaphorically as the future of the graphic design industry in Australia. Woodblock shapes were laser cut to mount on the publication in keeping with the theme and to create dimension and interest.

• All photos © Amanda Hay.

With oversized novelty cheques and a recital of several of the best boyband acapella and pop-love songs (to some catchy dance beats), Chris Anstee from Cornerstone HR (wearing beanie) flew into Perth last week to present Elliot Klass (wearing Cap) and Rachel Tay (with cheque) generous prizes for their work on the re-branded Cornerstone HR corporate identity and website.

The class as a whole was also thanked, with each student who worked on a new direction for  Cornerstone acknowledged with a certificate (on new letterhead) and entertained with some of Chris’favourite sweet rhymes about heart breaks, first love and how he “Love’s The Way You Love Me”. Wait, what?