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With limited time and the ‘term’ break used for pre-campaign reports, our seven teams performed exceptionally this year for the 2016 Google Online Marketing Challenge. Katrina Hibbs from Hyperactive Digital kept teams on the sharp incline of learning during week two and encouraged experimentation using extensions, display adverts, live search updating of keyword lists and better use of keyword match

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A full on hour-of-power with Katrina Hibbs last week threw the spotlight on more than just Adword Fundamentals, as she outlined her outstanding Google Online Marketing Challenge legacy at ECU and gave our seven Adv Dip GOMC teams an impressive amount of tips and tricks to maximise their second and third weeks of the challenge. The masterclass was

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