A full on hour-of-power with Katrina Hibbs last week threw the spotlight on more than just Adword Fundamentals, as she outlined her outstanding Google Online Marketing Challenge legacy at ECU and gave our seven Adv Dip GOMC teams an impressive amount of tips and tricks to maximise their second and third weeks of the challenge.

The masterclass was open to all year levels and attended well by marketing, IT and graphic design students.

Her slideshow is available (see your lecturer directly) and we look forward to TAFE entering the 2017 challenge cross-departmentally.

The Google Online Marketing Challenge is a unique opportunity for students to experience and create online marketing campaigns using Google AdWords and Google+. Over 100,000 students and professors from almost 100 countries have participated in the past 8 years.

With a $250 AdWords advertising budget provided by Google, students develop and run an online advertising campaign for a business or non-profit organization over a three week period. The teams that develop and communicate the most successful campaigns win awesome prizes, including trips to Google offices. Students also have the opportunity to participate in the optional Google+ Social Media Marketing category by creating and managing a Google+ Page for their clients over a five week period.

The Challenge is open to student teams of three to six members from undergraduate or graduate programs, regardless of their major. All students must register under a verified faculty member, lecturer or instructor currently employed by an accredited higher education institute.

Visit Discover GOMC to learn more about the Challenge and how to participate.