State Library of Western Australia rebranding

Fri, Aug 8, 2008

In April 2008, The State Library of Western Australia invited Perth Central TAFE graphic design students to enter a competition focused on their complete rebranding. Over 30 students received the detailed brief, stipulating such mandatories as the device should not refer to books, cliched Library services or the architecture of the building. Initial proposals were shortlisted and finialists were given extra time to develop and further refine stationery set, website design, interior signage and examples of promotional material.

For the final presentation, most of the COPORATE BRANDING and CORP ID students were present (both Diploma and Adv. Diploma students), Bill Atkinson (LPM), senior lecturer Jeremy Williams and Julie Zappa (Head) and from the State Library Margaret Allen (Chief Executive Officer and State Librarian) and Doug George (Manager Public Programs) and Dana Tonello (Display and Publications Officer, Public Programs).

Photos show the winning logo and Adv. Diploma winning designer, Carole Lee Mcphail with her prize (an amazing MacBook Pro 17″ Laptop and Entire Adobe Creative Suite software)

Central TAFE was also presented with a MacBook Pro Laptop which will be used during student placement for their work experience to help them enter the industry.