13 Aug Pakerville Youth and Child Care campaign success

Congratulations to all my diploma advertising students who received an amazing brief from Parkerville Children and Youth Care, a non-government, not for profit organisation that has been providing care and protection to children and youth in need since 1903.

This ‘real life’ advertising pitch and campaign for Parkerville consistented of a high level briefing session and the subsequent ideas resulted in a fantastic outcome for Parkerville, with over 35 high quality advertising solutions developed and four finalist all award certificate and prizes for their concepts and campaign solutions.

Parkerville director’s Mark and Paul delivered a passionate brief, which was pivoital to the success of the outcome, by captivating the imagination in a highly prepared one hour briefing session, which students and lecturer’s alike responded to with collective awe. The student finalist artwork where:

• Myriah Jones (Using humour to create awareness)
• Dimitri Lenette (Foster Care Ad Campaign)
• Rachel Tay (to use for bequests)
• Layton Webber (to use for National Child Protection Week/Child AbuseAwareness Week)

Well done Myriah and Dimitri, Rachel and Layton.

See Dimitri’s advert below (in the WEST AUSTRALIAN) and winners below: