Congratulations to all my diploma advertising students who received an amazing brief from Parkerville Children and Youth Care, a non-government, not for profit organisation that has been providing care and protection to children and youth in need since 1903. This 'real life' advertising pitch and campaign...
Advanced Diploma 'Just Desserts' marketing students enjoyed a review session with Mike Edmonds at Meerkats HQ today. On the table was a bunch of raw gems that Mike expertly picked through and polished. Rocks with the 'golden thread' running through. Student's were encouraged to name these...
With semester one behind us, and some excellent work produced, pinned, printed and packaged, some students went above and beyond the AQTF levels they are studying. On the walls are the Parkerville Youth and Child Care campaigns, post first round client review. Not shot professionally in a...
My diploma students undertook their first peer-review session and the comments and feedback was extremely positive. Here you can see them in action, assessing the success of a 'substitution-wit' advertising exercise for a mock Mppegg Speaker system, developed into a full page Scoop Magazine ad....
Frustrated with constantly having to clean their walls of meaningless graffiti, Robyn Rennie from Centacare Employment and Training in Maddington has asked my Creative Process diploma students to propose a creative solution to decorate and deter graffiti artists from regularly ‘tagging or bombing’ their walls. Centacare Employment and Training delivers a...
It gives me great pleasure to finally release the first semester 2010 assignments for viewing by the wider interweb community to demonstrate the value design has on communication and message delivery. In this case, a 'run of the mill' shareholders letter for one of the world's...
A huge dual group of Diploma Graphic Design students presented to a packed board room of Music/Business students second semester 2010. Click on the PDF's below to download, or watch the interactive PREZI presentations here: The Milkshake Strategy on Prezi December By Numb3rs on Prezi Scurvy Dogs on Prezi Ting...
Scott Weir and I have been busy progressing the Central Institute of Technology's main stairwell design. (From the low-tech paste-ups, you can see a clear path to the completion of the project.) After some final refinements Tom and Scott are now ready to hand over the...
Students were in for an aural treat last week as Lance Skelton (From www.pinkelephant.net.au, and a judge of last years Grad Show) give a presentation on RADIO Marketing and Advertising Lance spoke candidly about his career starting out in radio and went through his process, concepting scripts and how...
Andrew helped kick off an amazing final brief with my Complex Imagery advance diploma students, speaking passionately about his experiences, processes and constantly drawing back to this once in a lifetime public art project for the East Perth Redevelopment Authority in the Perth Arts precinct....
My Complex Imagery students have recently completed some stunning car wrap concepts for the Wrap2theMax, design competition that showcases modern car branding. The Roland Wrap2theMax vehicle wrap design competition closed this month and students submitted seven designs. Check them out below and don't forget to...